Solarlux – leitmotifs
In 2020, Solarlux GmbH commissioned us with the conception and creation of leitmotifs for the product lines Cero, folding glass walls, patio roofs and winter gardens – both for B2B and B2C. In this context, additional, complementary image motifs were created in the design process, which introduce the corresponding product worlds.
With the new leitmotifs, Solarlux wants to focus more on the everyday and immediate experience of nature as an added value of their product. The transition between architecture and nature should be noticeably minimized – merging the outside and the inside domains. So it makes sense not only to depict the functionality of the product, but also to capture atmospheric picture elements such as the time of year / day, lighting and view accordingly. The result is minimalist, hyper-realistic imagery that conveys transparency, lightness but also liveliness.
The Cero product line presented in this article represents the premium segment of Solarlux and with it we would like to start a series of publications with a total of eight leitmotifs.
Solarlux - leitmotifs
Client: Solarlux GmbH
Concept, CGI, Postproduction