![](https://xoio.de/wp-content/uploads/2018/08/Pure-Living_Facade-Detail_by_xoio.jpg)
Pure Living Berlin – Marketing Visualization![](data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%201940%201940%22%3E%3C/svg%3E)
In april 2018 TPA Real Estate Brands assigned us with a complex visualization package for the marketing materials of “Pure Living Berlin”.
The architectural office Hemprich Tophof was responsible for the design of a new construction at the Spree – integrated at the Mercedes Benz areal.
Next to East Side Gallery, Spree and downtown Berlin a clear and objective architectural language was created, which aims urbanity and high-quality living at the same time – with valuable materials, suptle details, and green inner yards as a place of retreat.
The focus of the exterior view was to reflect the unique location. Different complementaring cameras in the space helped to show many close-ups of the interior elements and quality of living.
This project has accompanied us for a long time, the more we are happy about the successfull total package and thank all our partners for the great collaboration.
![](https://xoio.de/wp-content/uploads/2018/08/Interior_04_02_01.jpg)
![](https://xoio.de/wp-content/uploads/2018/08/Interior_01_02_05.jpg)
![](https://xoio.de/wp-content/uploads/2018/08/Pure-Living_Entrance_by_xoio.jpg)
![](https://xoio.de/wp-content/uploads/2018/08/Pure-Living_Street-View_by_xoio.jpg)
![](https://xoio.de/wp-content/uploads/2018/08/Pure-Living_Street-View_Eastsite_Galery_by_xoio.jpg)
![](https://xoio.de/wp-content/uploads/2018/08/Pure-Living_Aerial-View_landscape_03_by_xoio.jpg)
Project:
Pure Living Berlin - Marketing Visualization
Participants:
Client: Ziegert Immobilien
Agentur: TPA Real Estate Brand
Architecture: Hemprich Tophof Architekten
Aerial Photography: Manuel Frauendorf
CGI: xoio
3D Design: Miguel Potier, Julia Korotaev, Art Maknev
Communication / Art Direction: Julia Roch
Year:
April - August 2018
Task:
Marketing Visualization, 3D Production
Scope:
Art Direction, CGI, Postproduction