Mercedes-Benz Sustaineer – Future Logistics
The Mercedes-Benz Sustaineer is packed with innovative components to create a more sustainable future of logistics and transportation. The challenge of this future scenario was to showcase two variations of the Sustaineer in a compelling and easy-to-read composition that works well with the colorful livery.
Additionally our team was tasked to elaborate a potential futuristic vision of the Stuttgart Hauptbahnhof – showing the historic train station, the finished Stuttgart 21 extension and further suplementing architectural elements of a green city of tomorrow.
As usual in this type of commision we are enriching the base narrative with several substories to create a rich futuristic environment. Ranging from various aspects to illustrate the electric powergrid to various green technologies, not to forget the urban beecolonies a lot of little details are part of the urban vision.
Massive thanks to the team at Mercedes-Benz Pioneering and the team at Future Logistics / Truck for the great cooperation + the talented artists at xoio. Thanks to Iwan Esau for the brilliant work and the great architectural vision.
#cityoftomorrow #futurescenario #sustainablefuture
Project:
Mercedes-Benz Sustaineer Future Scenario Stuttgart
Participants:
concept of mobility vision and storyline: Mercedes-Benz AG, Pioneering
visual concept and realisation: xoio GmbH
Year:
July - October 2022
Task:
future scenario and narrative