Early in 2022, J.P. Morgan SE commissioned us with a variety of visualizations. The aim was to create an overall series of images in a uniform style.
It was important that the presentation was as photoreal as possible. The building is under construction – some of the interiors were already furnished – but due to the timing, photography was not an option for the task.
The focuses of the picture series in addition to the architecture were the proximity to Ostkreuz, the location on the Rummelsburg Bay, the public areas, the views from the building and the depiction of the tenants situation. The interior images are not based on real conditions of occupancy or layout. Instead the interior images are intended to imitate the tenant situation but not to directly copy it.
We hope that we were able to do justice to all the main necessary topics in this comprehensive series of images and depict this extraordinary building in its overall quality.
We are happy to have such a trusting and the constructive cooperation will all participants!
B:Hub - Berlin
Client: J.P. Morgan SE
Agency: unit III consulting Gesellschaft für Marketingkommunikation mbH
Architecture: Barkow Leibinger Gesellschaft von Architekten mbH
CGI/Concept: xoio GmbH
Photo Aerial: Manuel Frauendorf
CGI, Concept, Postproduction