Flötotto – Catalogue Illustration – Full CGI
This catalogue illustration was the first commision of a catalogue illustration for xoio. The brand „Flötotto“ is known to a lot of germans as a quality furniture line of their childhood, literally connected to nostalgic childhood memories. The family-run business decided to opt for a fresh relaunch of their wellknown brand. Realgestalt Berlin, as the lead agency decided to propose a realisation of the illustrations in CG instead of a photoshoot. xoio managed to convince the client of the required quality and was commissioned to illustrate the biggest part of the furniture in 3d.
The tactile feel of the wooden material was a main focus we had to tackle first. In the later process the later process our task focused a lot on the managament of the high number of depicted objects, which ranged around 160 unique combinations of the modular system. This was realised in a custom-scripted rendermanagement. In this way it was possible to react fully flexible with our illstrations to customer demands even at a later stage.
Flötotto Catalogue and Web Product Visualisation
Lasse Rode (3d, Render Managament, Postproduction)
Martin Stebbing (3d)
Peter Stulz (Art Direction)
Visualisation Catalogue and Website