Imagecomposition for cero – cgi / water colour.
cero – a trademark of Solarlux Aluminium System GmbH – arises for the appearance on the fair ‘BAU’ in 2015 in Munich with a new look. Due to this, the Agency GehrmannAttomaPlus designed a new website and an image brochure.
To set the cero products into focus, the idea was born to create a computer generated image combined with an illustrated spatial environment: The elegant and high-quality aluminum profiles from cero are shown photorealistic, while the scene withdraws in abstraction. An extremely interesting and challenging task for us.
The aim was to locate the facade specifications of cero into spatial situations, which then were illustrated by Nadine Schemmann (LuLu) in a watercolor technique. The merging of these two elements and the post-production was done by xoio again.
We think the end product is gratifying! The cero website also shows two small animations (xoios first stop-motion animation) – all images of the animation are available as downloads.
We are very pleased about the award of the product with the IF Design Award 2015. Congratulations to cero!
Agency: attoma Berlin GmbH
Illustration: Nadine Schemann (LuLu)
Artist: Phillipp Tscherner
Nov - Dec 2014
Visualisation architecture, 3d + postproduction