So what exactly is a “breathing image”? Animated illustrations sit somewhere between a still and a full animation. As micro-animations, they convey a sense of calm without ever feeling static – “stillness in motion” probably describes it best. It’s no coincidence that natural phenomena like wind, rain and water lend themselves perfectly to this format.

Thanks to their tiny file size, our loops are ideal for use on the web – adding a touch of contemplative naturalness without ever being intrusive. And of course, existing stills can be developed further into living visuals. Curious? Well, have a look.