What will mobility look like tomorrow? Together with Daimler, we’ve been exploring that question in our future narratives for many years. Back in 2015, we visually explored commercial vehicles and passenger cars in three scenes each – using different world regions as stand-ins for specific themes: California, Beijing and Paris represented long-haul transport, logistics hubs and last-mile delivery in the commercial vehicle sector.

For the passenger car side, Shanghai, Berlin and Los Angeles became our stage – cities with radically different mobility cultures. And of course, we packed these detailed visuals with dozens of speculative sub-themes, because… why keep it simple?

But is any of it accurate? Certainly not. But that’s not the point. The intention is to open up space for speculation and debate. And that’s what matters.