BOB – Brandhero Characterdesign
We were approached by “Zimt und Zucker GmbH” – a local agency based in Oranienburg – to support them with a 3d-design of this character.
Zimt und Zucker were commisioned to realise a new brand for a Berlinbased construction material supplier, who has been in business for many years and sought to combine all his services under one roof. The local market ist quite saturated and it proved to be a challenge to stand out from its competitors. Therefor a Brand hero was supposed to distinguish the new brand in its field of competitors.
Before starting the design, we initiated a quite extensive research phase to clarify the character’s traits and characteristics. After approval we went for an athletic, masculine type with a firm but benevolent character. Formally our protagonist should reflect the shapelanguage as well as the materiality of modern construction machines. It was of utmost importance to combine the product range of our client in a recognizable way yet retaining a strong shilouette.
BOB will be used primarly in the launch phase of the new website. But since BOB has been conceptualised with a high level of detail and is fully animatable, our protagonist is also ready to be used in various medias.
For more information about our client please visist BOB GmbH
BOB - Brandhero - Robot Concept
Agency: Zimt und Zucker GmbH
xoio GmbH: Concept and Realisation
Concept, 3d Design and Realisation