“Cube” is hyper-urban living: fashion, art, lifestyle and design form a visual canon with minimalist architecture, all set within the larger context of the megacity. Music frames the experience.
A female parkour runner becomes the character of the architectural object: confident, agile, aesthetic and unpretentious.
The short animation Cube is part of our ongoing study series, in which we explore ways to move architectural representation and real estate marketing beyond overused narratives — closer to the pulse of contemporary culture, concise and to the point.
For this study, we combined a range of AI-driven workflows with traditional creative techniques. The idea and concept remain the starting point — and the final edit, cut precisely to the beat, remains firmly in our hands.
Diverse Looks für den Maincharacter Hope
Casting "Hope"
Hope im finalen Look
For this study, we combined a range of AI-driven workflows with traditional creative techniques. The idea and concept remain the starting point — and the final edit, cut precisely to the beat, remains firmly in our hands.
