Billy Boy – Campaign motives
In this case the decision was consciously made against the replica of the motives and the use of product photography. Due to the fact that this did not appear to be less complicated than 3D-editing. Furthermore the 3D-editing offers flexibility in terms of color design, appearance and other diverse possible modifications.
We are very pleased we could convince Billy Boy with our realization of the aesthetics of neon light and it´s glow. The following year, other images were immediately requested and implemented. Excellent! We really liked the exciting collaboration and want to thank everyone involved in the project!
Billy Boy - Kampagne
Agency: Kleiner & Bold
Client: Billy Boy
Artists: Steve Pfaffe
Project Management: Bettina Ludwig
January - May 2015
Product Visualisation, Campaign Images